Creating content has only increased in necessity for marketers over the past twenty years. Social media has become an extremely valuable tool for businesses to connect with their audiences while simultaneously promoting what they offer. In this blog post, I’m going to discuss both owned and earned media, and how you can widen the reach …
One of the most valuable skills that we focused on in my Integrated Marketing Communications class was the Agile process. The Agile process was created to keep up with the speed and complexity of marketing today, with a focus on being customer-centric in all areas of marketing. After learning about this process, I quickly realized …
Using the Agile Process to Plan and Market a Concert Read More »
Throughout my marketing classes and work as a marketing coordinator, one of the most important skills I’ve learned has been content creation and marketing. This is the content that is created and distributed for the purpose of engaging an audience. For a person to be an effective marketer, content creation allows for drawing attention to …
Creating Quality Content through the Media Production Process Read More »
