Blog Posts

Media: From Owned to Earned

Creating content has only increased in necessity for marketers over the past twenty years. Social media has become an extremely valuable tool for businesses to connect with their audiences while ...

Using the Agile Process to Plan and Market a Concert

One of the most valuable skills that we focused on in my Integrated Marketing Communications class was the Agile process. The Agile process was created to keep up with the speed and complexity of ...

Creating Quality Content through the Media Production Process

Throughout my marketing classes and work as a marketing coordinator, one of the most important skills I’ve learned has been content creation and marketing. This is the content that is created and ...